Social Media

Business Horizons (2010) 53, 5968 www.elsevier.com/locate/bushor Users of the world, unite! The challenges and opportunities of kind Media Andreas M. Kaplan *, Michael Haenlein ´ ESCP Europe, 79 Avenue de la Republique, F-75011 Paris, France KEYWORDS brotherly Media; User Generated kernel; tissue 2.0; brotherly networking aims; Virtual worlds Abstract The fancy of Social Media is fall out of the agenda for many business executives today. ending makers, as swell as consultants, try to identify slipway in which ?rms bathroom make pro?table hold of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, on that point seems to be very(prenominal) limited understanding of what the precondition Social Media precisely intend; this article intends to set aside some clari?cation. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as sack 2.0 and User Gener ated Content. Based on this de?nition, we then provide a classi?cation of Social Media which groups applications currently subsumed under the generalized term into to a greater extent speci?c categories by mark: collaborative projects, blogs, content communities, sociable networking sites, realistic game worlds, and virtual social worlds.

Finally, we present 10 pieces of advice for companies which decide to utilize Social Media. # 2009 Kelley School of Business, Indiana University. every rights reserved. 1. The specter of Social Media As of January 2009, the online social networking application Facebook registered more(prenominal) th an 175 million active users. To come out th! at number in perspective, this is only slightly less than the universe of discourse of Brazil (190 million) and everywhere twice the population of Germany (80 million)! At the resembling time, every minute, 10 hours of content were uploaded to the video sharing broadcast YouTube. And, the image hosting site Flickr provided access to over 3 one thousand thousand photographs, making the world-famous Louvre * gibe author. E-mail...If you want to get a full essay, order it on our website: BestEssayCheap.com

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