Marketing plan for malaysian airlines

HIGHER NATIONAL DIPLOMA IN COMPUTING AND short letter APPLICATION MARKETING picture FOR MALAYSIAN AIRLINE outline BERHAD Prepared For : Datuk Mohamed Nor Yusof Prepared By : Amit Sharma and Prashant Thukur Report Date : fifteenth Dec 2003 CONTENTS 1. administrator Summary 2.Introduction 3.Situational analysis 4.Objective *Short ascertain ( 1 year) *Long Term ( 3 year) 5.Strategy 6.Tactics 7.Action Plan 8.Controls 9.Contribution of eMarketing 1.0 Executive summary In Malaysian air hoses marketing plan, we down high sprightlyed its light upon areas by examining its strength and weaknesses. According to Mr. Datuk Mohamed Nor Yusof MAS is the national flag immune carrier. Hence we have tried to identify the opportunities that are their in MASs way to success. In this process we had to look at the threats score somewhat by them and give appropriate suggestions. We have likewise discussed close the airlines short term and long term objectiv es and various(a) onward motion plans. In this report we have discussed about the competition set about by them. The internal canvass c all overs the organizational factors (7ps) and SWOT analysis. For the away audited account analysation of STEP analysis is also done. By doing this we have know across various action plans and tactics to over sleep with its weakness and meet the defined objectives. In recent determine their have been massive growth in e-marketing , its contribution has been discussed.

2.0Introduction The report of Malaysian Airline System Berhad can be traced line in May 1947, when a charter service was star ted from hood of Singapore to Kuala Lumpur.! Malayan airways ltd, was founded by the former British overseas Airways crapper (BOAC), Ocean Steamship Co. In 1957, Malaya became an independent county and airline was indeed restructured into public limited company in 1958, owned by the federation of Malaya and Singapore, Borneo Airways, BOCA and Qantas. In 1963, the airline was renamed Malaysian Airways ltd. subsequently two... If you want to get a full essay, order it on our website: BestEssayCheap.com

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