Chapter 8 Case Study

How does Wrangler’s new B2C e-commerce site assist Wrangler’s brand recognition and marketing efforts? Wrangler’s new B2C e-commerce site assists Wrangler’s brand recognition and marketing efforts in many ways. Their brand recognition was already high since their company started in 1904. They have grown since their first owner, C. C. Hudson started out with only several sewing machines. Their company has become known country-wide. Their next step to grow even more was to enable purchases through their e-commerce site. Wrangler has made a site with goals to be exceptional from their competitor’s. They have enabled their customers to now be able to purchase online. They are also presenting their site in the best quality website and that proves that their marketing efforts are positive. Without these marketing efforts, no one would like to use their site and would prefer to just visit a brick-and-mortar store. If their website would have not been successful, they would have lost a lot of money by implementing the site to just be a failure. 2. What goals did Wrangler set for its e-commerce site? Visit www. wrangler. com. Do you think its new site meets those goals? Wrangler had several goals set for its e-commerce site. One goal that they had was that it needed to provide visitors with a view into the spirit behind the Wrangler brand. They wanted their site to utilize the latest technologies. The reason that Wrangler wanted to have the latest technologies because they wanted to show that Wrangler is tech savvy and they also wanted the Wrangler’s marketing department to be able to present their products in the best way. I do believe this site meets these goals. It was very organized and user-friendly and it was easy on the eyes. I did not find the site to be distracting or take away from their product but instead enhance on how great their product truly is. Without having a successful site, they would be taking away possible customers because they would be less likely to shop online. E-commerce is very important for profits. Critical Thinking Questions: 1. Wrangler targets a very specific type of person with its marketing and Web site. How would you describe that group? What risks and benefits do companies assume when they target specific types of individuals? Do you think it pays off for Wrangler? Why? Wrangler targets a style that is mostly associated with a western-style. Their slogan is â€Å"Enduring American Freedom; it’s in the spirit of people who work hard, have fun and recognize courageous individuality. † They Wrangler brand targets men, women, and children around the world and with their product being sold in 1 in every 5 pairs of jeans that are purchased, it proves that their target group is successful. With targeting specific groups, there is a chance of failure because your target group may be small. Also, if the target group does not take like the product, they will be doomed due to losing their group. Luckily for Wrangler, they have grown due to their target group. They have been able to be successful for many years and have been able to grow into an e-commerce company. If their specific target group had not liked the product, it would have not lasted as long in the business world. 2. The Wrangler site incorporates a lot of dynamic visual elements. How do these elements affect a shopper? What types of products are best suited for this type of marketing approach? The Wrangler site incorporated a lot of dynamic visual elements. It is important for any kind of business; there are visual elements involved both in a brick-and-mortar and e-commerce. Visual effects are pleasant to look at and there is more of a positive buying experience. These elements make the shopper happy and therefore they will purchase more items. All kind of businesses, including clothing and general stores, must find a way to incorporate dynamic visual elements. Without having dynamic visual elements, people will be less likely to stop in the store and therefore they will not spend any money. Profits are important when you are involved in a business and without profits, you will be unable to stay in the market for long. Being able to be successful requires that visual effects are available in order to make profits and have a successful business. All businesses can benefit from dynamic visual elements.

The US Nation Building Process in 19 Century Research Paper

The US Nation Building Process in 19 Century - Research Paper Example On March 4th 1825 John Quincy Adams became the 6th president. As president, he designed the Monroe Doctrine, which was a warning to the European countries not to colonize the northern or the southern states (Adams 23). This was to be considered as aggression, which The US would intervene. Adams opposed slavery, which made him at loggerheads with congressmen from southern states. The American settlers had begun to take land and explore the western states a phenomenon known as westward expansion (Bentely, Ziegler and Salter 56). The settlers justified this expansion because it was a way to increase the size of the country. Besides, it was a chance to exploit the rich minerals such as gold, especially in California. The new states in the west were also to provide new markets for the excess goods produced due to industrialization. The settlers’ expansion westwards led to the Texas Revolution also known as the US-Mexican war in documentary Mexico, Battle for North America. This too k place between Mexicans and Texas settlers. The war was caused by the Mexican President abolishing the federal constitution and instead establishing a more central one. This decision was unpopular among Mexicans, therefore, led to violence and session movements. The Texan army, which was led by Sam Houston, defeated the Mexican army and Texas gained independence from Mexico thereby becoming the Republic of Texas in 1836. Texas was later annexed by Congress and become 28th state on December 29 1945 (Bentely, Ziegler and Salter 87). One of the major challenges the US faced during that time was the civil war. This was fought between 1861and 1865 and occurred between the northern and southern states. Whereas the northern states abolished slavery and regarded it as sinful, the southern states supported it.

Financial Report and Analysis Research Paper Example | Topics and Well Written Essays - 1500 words

Financial Report and Analysis - Research Paper Example In 2012, it was ranked as the 2nd largest firm in terms of number of employees around which are around 435,000 globally, the 4th biggest firm in terms of market capitalization, the 9th most profitable company and the 19th in the list of highest revenue generating business. It has 12 laboratories and the company has on its credit record for creating the most patents for the consecutive 20 years. Overall industry sales are increasing globally since 2013. In the current year 2013-2014 sales are expected to increase by 6.5% and in the next year growth are expected to reach 7.5%. The expected growth rate is higher than the growth rate in the last two years that are 5.5% in 2012 and 0.4% in 2011. The impact of these expectations will definitely have positive impacts on the company in terms of growth in sales revenue and high profits as well as healthy cash flows (Stephen, 2013). There is a continuous decline in the sales revenue since last two years. It has gone down by 2% in 2012 and 4.55% in 2013. This decline is in contrast with the industry expectations mentioned above. The chairman of the company in her report to shareholders mentioned the reason for the decline that there in an adverse movement in the currency exchanges because it is operating in more than 170 countries around the world. Especially, there is a sharp decline of 4.2% in the revenue from Global Technology Services and 1olost 19% decline in revenue from Systems and Technology (IBM, 2013). In total, the net profit has declined by $121 millions in 2013 representing fall of 0.73%, but there is a continuous improvement in the net profit ratio since 2011. It has increased from 12.48% to 15.89% in 2012 and 16.52% in 2013. This year to year improvement is due to the effective controls over administrative expense for instance in total they decreased by $51 millions in 2013 as compared to last year, whereas, cost of sales is reasonably consistent as indicated by consistency in the gross profit

Online social entrepreneurship Essay Example | Topics and Well Written Essays - 500 words

Online social entrepreneurship - Essay Example Eden project currently employs 650 people and offers 300 people the opportunity to volunteer for them. The Eden project works as a social enterprise as all the profits made are re-invested back into the project. The project itself works on behalf of a trust by Eden Project Limited; this trust is a wholly owned subsidiary of the Eden trust. The Eden project is also a registered charity in the UK (number 1093070). The largest funds which helped built the project came through The Millennium Commission which raised over  £56 million adding on the EU and Southwest Regional Development Agency also raised approximately  £50 million between them. In the financial year 2012-2013 notable companies like Rio Tinto, MasterCard and EDF Energy helped donate funds that financed the Edens projects short-term and long-term costs. The project has helped build the local economy by contributing over  £1 Billion since 2001. The overall cost of building the Eden project is  £140 million. After a lot of consideration as a group we decided to work on the Eden Project mainly because most of us had an interest towards the environment and had prior knowledge about different species of plants. We also believed the Eden project was very relevant towards us as the Eden project mainly targets students that want to explore and learn about the environment. Nowadays, social entrepreneurship is becoming more popular. As a matter of fact, many theories have been written about social entrepreneurship and its shared values. Even though there is a wide selection of literature concerning these theories, the aim of this review will be focusing on three areas that appear often in the literature reviewed. The first area will be the nature of social entrepreneurship, then the online part of the social entrepreneurship and the enhancement of the social value throughout different frameworks. However, the literature reviewed

Organized Crime and Kentucky Research Paper Example | Topics and Well Written Essays - 3000 words

Organized Crime and Kentucky - Research Paper Example Furthermore, the influences that such organized criminal gangs have had on the Commonwealth of Kentucky is both profound and impactful. This can be seen during the early 1960s with George Ratterman and his Committee of 500 attempted to rid the city of Newport, Kentucky of gambling enterprises that, in the eyes of many members of society, were both illegal and morally corrupting2. This truth was also reflected in the vice present during the middle 1980s when an organized group of police officers from Lexington, Kentucky known as the â€Å"Company† was actually found to be operating their very own drug cartel from within the Lexington Police Department3. The preceding two events, and others similar, demonstrate just how significant a role organized crime has played in the history of the Commonwealth of Kentucky. This paper will work to examine the role that organized crime has played in the historical development of Kentucky. It was do this by conducting a careful examination of the various political influences that have allowed organized crime to flourish across the Commonwealth, and will explore the very culture existent in Kentucky that allowed such criminal activities to continue largely unchecked for decades4. Finally, the paper will conclude by looking at various ways that the Commonwealth of Kentucky has shifted its focus and perspective towards organized over time. When considering organized in the United States, one often hears a discussion centered around the crime families of New York, Philadelphia, and Chicago. In fact, much is known about the organized criminal elements throughout history in these major cities. We can trace their development and origin, and arrive at various sociological theories to explain away their existence. Less is understood, however, about the reality that organized crime has also flourished

Incident Response, Business Continuity and Disaster Recovery Plans Case Study

Incident Response, Business Continuity and Disaster Recovery Plans - Case Study Example In addition, it is also compulsory to identify assets that may not limit to employees, information, hardware/network devices, financials, legal counsel, security and locations for facilitating BCP. The BCP increases the image of an organization among the employees, shareholders and consumers through representing a positive approach. Importantly, an effective BCP recognizes the link between human and assets. 15 Organizations are always at probable catastrophe for instances tornadoes, floods, blizzards, earthquakes and fire mishaps. However these are known natural disasters but other risks include power and energy distractions, sabotage, cyber assaults, hackers, infrastructure, transportation and security failure. Moreover, ecological disasters for example pollution and harmful materials spills are also a possible risk for organizations. Therefore, generating BCP ensures any organization is able to resolve any of the above crises. 16 The data related to the services or the goods that need to be delivered can be obtained through the mission statement of the organization. Moreover, the legal and delivering specifications of the products or the services can also be achieved via mission statement. The objective of the IT department states mission-critical functions and services for the organization. (this is my own constructed mission statement) 16 As the I.T department has not implemented a risk management and I.T service management framework, we were not able to find the required answers. (I have assumed these requirements, as there is no case study) 17 The additional expenses must be determined if the functions or procedures related to the business are untreatable. Moreover, this should also be taken into consideration that for the duration of time the functions can be operated without the hiring of additional staff. Similarly, the government regulations  regarding the fines, penalties, breaches must be determined and factored into the BCP budget. Risk management framework address risks that can be mitigated, transferred, void or accepted.

Power and Inequality in a Cultural and Linguistic Anthropolistic View Essay Example for Free

Power and Inequality in a Cultural and Linguistic Anthropolistic View Essay Centuries have passed and the different relationships of power and inequality are still present. Power and inequality have always been an issue and a topic of discussion among many different people in different cultures. Although much has changed throughout history, the struggle between power and inequality is still inevitable. There are many different types of power and inequalities ranging from gender to race and culture. Anthropologists can investigate issues surrounding power and inequality by submerging into different cultures and studying how power and inequality play a role in their society. Power and inequality still play a role in modern human cultures as seen by different struggles of cultures as well as the differentiation of linguistics. Cultural anthropologists can investigate issues surrounding power and inequality in modern human populations as they immerse themselves into understanding the different circumstances of different cultures of today and of the past as well. Throughout the years, there has been a struggle of power and inequality between many, including gender and race. Gender has been an issue in many different cultures, and continues to be a struggle even today. In the past, gender issues have resulted in many problems. For example, after China passed the one child law, many parents wanted to have sons rather than daughters because of the thought that sons were more worthy. This however, has resulted in an imbalance of the male and female ratio as it has reached 144:100, in the rural areas of China (Peters-Golden, 2012). In modern society, it is evident that in most cultures, the male is still the dominant gender. In some cultures, including some in the Middle East, women are looked down upon, mistreated and are not treated as equals. Even in the modern Western culture, there is still evidence that the women are at a disadvantage compared to the men (Feminist Economics, 2003). Along with gender, race has also been a reoccurring issue of as well. Previously, the Western worlds perceived themselves as having more power and were more superior to any other culture. Culture today, according to cultural anthropologists, is learned and is subject to modification meaning that the modern population can adapt to new races and cultures as well as their own. Different societies should be subject to his or her own culture rather than perceiving that one race or culture as superior to any other. Cultural anthropologists believe that â€Å"how people have been accepted and treated of a given society of culture has a direct impact on how they perform in that society† (American Anthropology Association, 1998). Thus concluding that not everybody can see themselves as superior, as it affects the society as a whole as well. The United States is an example of many different cultural prejudices, and its affects are apparent in their everyday lives including the media. Cultural anthropologists have been studying different cultures of the world, and many of them have different opinions of power and inequality as can be seen by the ways the cultures interact. In the modern world, there are many pieces of evidence that power and inequality are still present and is still an issue in modern human populations. Power and inequality have much to do with cultural studies, but can also be interpreted in a linguistic anthropological view as well. Linguistic anthropology studies how language influences social society in cultures. Although not necessarily seen as inequality, many different languages have different words categorising between gender, age, and status among others. Linguistics is also an important part of cultural anthropology as well. In many different languages, the use of words reflects the cultures status on both power and inequality (University of Washington, 2004). For example, in many languages, including French, Spanish, and Persian, noun classification is sorted by gender. In Thai, there are around 13 ways to say the pronoun â€Å"I† each one used in different circumstances, depending on who and what is being said. In both cases, the use of language is separated by power and could be thought of as a social inequality because different people are referred to by their gender or social status. As well as words that play a role in cultures, the different languages does as well. According to Mary Bucholtz and Kira Hall (1995), linguistic anthropologists, they say that power is linked with markedness. Markedness is a process where â€Å"some social categories gain a special, default status that contrasts with the identities of other groups, which are usually highly recognisable† and is evident in some countries (Bucholtz Hall, 1995, p. 372). An example of this is in Zambia, a country that speaks a total of 73 languages, however, only around 7 are considered the ‘dominant’ language as they are positioned above the others, while English is the official language that is unmarked, and considered to be the most important (Spitulnik, 1998). Linguistic anthropology is an important part when studying the different power and inequalities of cultures. Linguistics can show how cultures can interact by languages and determine who is ‘dominant’ or can differentiate people by status or gender. In modern human populations, the existence of power and inequality is still present. Anthropologists, both linguistic and cultural, investigate the presence in struggle of balancing power and inequality. Different times represent different mindsets, however, both power and inequality have been present for basically all of human existence. Prejudice is inevitable in both the past and current human population, ranging from race, gender, different individuals, and cultures, among others. Anthropologists can investigate issues surrounding power and inequality by submerging into different cultures and studying how power and inequality play a role in their society. Studying the language of other cultures by linguistic anthropologists can also determine many aspects of power and inequality in not only the different cultures of today, but also of the past as well.